yhf20060726 
2026
WeChat Channels × AI
An interview-stage design task for the Tencent WeChat Channels team — rethinking video creation with AI, moving from clip assembly toward true co-creation. This proposal led to a successful offer from Tencent.
TIMELINE
Mar 2026
TEAM
Solo
ROLE
Product Designer
SKILLS
Figma, AI Product Design
How can AI reshape the entire creation flow of WeChat Channels, rather than only optimizing single-point tools?
FIGMA PROTOTYPE
DESIGN PROPOSAL
REFLECTION
Three principles shaped how I introduced AI into a familiar creation flow.
01 · Protect creative ownership
The creator remains the author. AI should provide inspiration and remove repetitive work, while people retain control over the idea, emotional tone, and final decision.
02 · Fit the existing habit
AI belongs inside the familiar Channels flow, not beside it as another complicated tool. Every intervention should make creating easier while preserving WeChat's restraint.
03 · Improve taste in context
Strong multimodal models are a starting point. Future iterations should learn the visual language of specific creator communities, from everyday skills to cultural-heritage content.
